2000 Benjamin Rush Award Lecture

J. Bruce McKinney, the recipient of the Benjamin Rush Award, delivered a lecture titled "Liberal Arts and the Business of Entertainment: Coasters, Concerts and the Corporate Cookie" in Memorial Hall on March 7, 2000. McKinney, the Chairman of the Board of Hershey Entertainment & Resorts Company, was a member of the Class of 1959. The talk was co-sponsored by the Department of International Business and Management and the Clarke Center.